Live Philly in collaboration with PNK were tasked with finding a venue that would host over 600 guests and bring exposure to a different neighborhood in the city. In partnership, we brought The Hennessy Day Party to one of Philly’s culturally forward neighborhoods.
Our results >
Captured event attendees through the Live Philly mobile app [beta version] and communicated through notifications leading up to the event.
Engaged 700 attendees through seamless brand immersion and live entertainment at one of Philadelphia’s premier night clubs in the Gayborhood.
Generated 87% mobile app adoption rate.
Over 700 unique attendees that joined the party.
Garnered 1200 impressions bringing inclusive visibility to the space.